SANDBOX ENTERTAINMENT GROUP has named JAKE BASDEN Pres. of the company. The news comes just two weeks after BASDEN announced he was stepping down after almost 12 years at BIG MACHINE LABEL GROUP, where he was SVP/Communications (NET NEWS 1/17).
BASDEN will work strategy with the management company’s artists, including KACEY MUSGRAVES, KATE HUDSON, FAITH HILL, DAN + SHAY, KELSEA BALLERINI, LITTLE BIG TOWN and MIDLAND. He will also be hands on with SANDBOX’s various media and entertainment entities, including the BROADWAY musical SHUCKED, premiering this spring.
SANDBOX founder and CEO JASON OWEN said, “JAKE is the sort of star executive who recognizes this is not a business of boxes and lanes. He is beloved by all and brings elevation to everything he touches. From conceptualizing events to executing campaigns, there’s no one whose vision can see a project from conception through to not just success, but the highest awards recognition for whatever arena they’re in. SANDBOX’s incredible team was formed as an entertainment firm whether it meant movies, television, touring or career direction. JAKE excels in all of those spaces. And let’s face it, he survived my dear friend [BIG MACHINE LABEL GROUP Chairman] SCOTT BORCHETTA for 12 years, so there is nothing he can’t do.”
BASDEN said, “There is so much more to a successful launch, whether it’s an artist’s project, a BROADWAY show or long-term development. Perception can define reality, but you have to back it up with solid strategy and execution. To be in the trenches, finding events, building layers of messaging to create a solid foundation – and making sure the key players can deliver when the moment matters, the opportunity JASON has provided allows me to both stretch and take topflight people, TV and motion picture platforms to new places. That thrills me because I believe that marketing done as a well-thought-out strategy yields exponential returns. The SANDBOX team is comprised of the highest caliber executives whom I have long admired, and I am grateful for the opportunity to join them.”
Congratulate him here.