The festival is set to once again take over 18 city blocks from Sept. 17–19 with 170,000 attendees over the course of the three-day event. Previous years have hosted big acts including Billie Eilish, Chance the Rapper, Kanye West, Foo Fighters and more.
Over the past year, the live music industry has faced a series of cancellations and postponements for festivals and concerts but a string of recent announcements seem to be placing faith in a return to live events this fall.
On Feb. 24, Cárdenas Marketing Network (CMN) announced Maluma’s 30-date arena tour slated to kick off on Sept. 1 in San Jose, California. CEO of CMN Henry Cárdenas told Billboard last week that they have had many conversations with all the arenas Maluma plans to hit and “They agreed that between now and September, things will have returned to normal.” Cárdenas added that there are contingency plans – such as limiting capacity – if the pandemic worsens later in the year.
In January, New York’s Governors Ball announced it would be moving its 2021 edition to Sept. 24-26. The Randall’s Island festival typically takes place in June. “We’ve decided to move the 2021 show to a time of year that is both more realistic and safer for all,” said festival producer Founders Entertainment in a release.
“While there is still uncertainty in the world, we are watching problems evolve into possibilities and are beginning to see all the right signs,” added Life Is Beautiful’s Weniger. “Much like most of our audience, we’re excited to reacquaint ourselves with a world where discovery and serendipity are once again the norm. We’re ready to hear those three magical words echo from the stage, ‘Are you ready?’ Most importantly, we’re ready to feel the power and connection that comes with Live experiences.”
Passes for Life Is Beautiful go on sale Thursday with early bird pricing starting at $295 for the weekend. A lineup is expected to be announced in the coming months.