“While COVID-19 has touched every individual on the planet, the pandemic’s impact on the most vulnerable — especially those living in extreme poverty — has been devastating, leaving people worse off than they were, even just a year ago. More than 1.5 billion children have had their education disrupted and millions of families are facing starvation. But the action we take together can make a difference,” said Chopra Jonas, Global Citizen ambassador. “By using our voices to call on world leaders, corporations and philanthropists to step up and take urgent action, and by supporting the Recovery Plan for the World, we can impact millions of lives for the better now, not later.”
The campaign will include a global broadcast special, airing in May, that will be geared toward helping overcome vaccine hesitancy while rallying governments to equitably distribute vaccines. The special is said to be in collaboration with the European Commission, the World Health Organization, Italy (as head of the G20), the state of California and iHeartMedia. Additional details are expected in the coming weeks.
Also in 2021, Global Citizen, in partnership with Teneo, will bring the campaign to life with a series of pledging moments and global events with key moments including Global Citizen LIVE, a multi-hour global event featuring performances from Lagos, New York, Paris, Seoul and Sydney; and Global Citizen at the G20 Summit, jointly hosted by the Italian G20 Presidency and the European Commission and held in Rome on Oct. 30-31.
The plans come on the heels of last year’s Global Citizen-hosted One World: Together at Home and Global Goal: Unite for Our Future, events that helped mobilize more than $1.5 billion in cash grants, with over $1.1 billion already disbursed. “A virus anywhere remains a virus everywhere, and our goal is to unite world leaders, artists and entertainers, philanthropists and CEOs to end COVID-19 for all and kickstart a global recovery,” said Hugh Evans, co-founder and CEO of Global Citizen.
More information about the plan can be found here.
This article was originally published by The Hollywood Reporter.